AUDIENCE PROFILES

  • Age
  • Gender
  • Political persuasion
  • Job
  • Opinions
  • Hobbies
  • Disposable Income
  • Interests
  • geographical Location
  • Linked products/ correlations

The Revenant – Target Audience

I feel like The Revenant is most likely preferred by men because the film contains lots of action/violence and this is favored by men. The story line of the movie is based on one mans survival through nature, weather conditions and other men. Because of this i feel like it would also make the film appeal more to men due to its resemblance of the ‘alpha male’.

However, I wouldn’t like to limit the audience of the film to only being male. Women also seem to like this film, if not equally the same amount as men, I think this might be a result of how The Revenant was filmed, for instance its shot in a very cinematic way, with beautiful scenery, I feel like this would appeal to women more than men.

The film has an age rating of fifteen, this is on the grounds that it contains sexual content, violence, profanity and frightening scenes. I think the films target audience is definitely more geared towards the younger generation (20-30) because of the influence of life around them, for instance; social media, video games and other films aimed at the same generation.

In my opinion, financial status wouldn’t really have much of an impact on the films target audience, this is mainly because The Revenant does not go into detail on those things nor does it really mention them.

Although i dont think the film is aimed at people who live in a specific location, i believe that where you live would impact your feelings towards the film, however i could imagine that people who live in cites or in heavily developed areas (far away from the countryside) may find the film captivating solely because of it use of scenery and landscapes. The cast also has some big names on it such as ,Leonardo DiCaprio, Tom Hardy and Will Poulter. This is important as all 3 of these actors have either played big roles in successful western movies or series – this is an important note as fans of their other works may want to watch the new Leonardo DiCaprio film for example.

The movie was one of the most popular films released in 2016, despite it being released in January, the movie grossed over 533 million USD worldwide. The trailer has amassed almost 25 million views (as of 8th of October) having 71 thousand likes and only two thousand dislikes.

When looking at what The Revenant covers, one of its primary themes is the different jobs in the film and their portrayal. Both Fur trappers and soldiers take up most of the screen time so therefore i can see people who may share similar jobs being interested to see how its developed over time or are just interested in the history of the occupation.

Iron Harvest – Target Audience

I feel like because the game is situated in an alternate reality in the time period after the first World War, the plot is going to naturally be geared towards people intrigued by the history of the first world war meaning that its going to have a higher male player count most likely. Yet due to the PEGI rating being 16+ its going to most likely have an adult audience.

However, the game has an in-depth story whilst emerging the player inside a real time strategy game play. With gaming being predominately focuses and targeted towards men its not improbable that the age group will be 18-30 when it comes to Iron Harvest players. Yet as i mentioned earlier, the story telling aspect of the game being such a key focus by the development team i can see it being appealing to other audiences, such as, people who play novellas.

When taking someones financial situation into consideration, the game being a new release (January 2020). It has a high price take of nearly £50 for the base game. Which i believe may limit the games community to those who are familiar in RTS games but the game might struggle branching out to other mainstream gaming communities, like sandbox games or MOBAS.

screenshot taken October 2020

In my opinion, with that i grasped from the representation of Germany in the games trailer, it displays them as the antagonists of the game, or at least what mission was shown in the trailer. The soldiers in the trailer wore uniforms similar to those worn by the Germans in World War One, or the design has clearly been inspired by it. Because of this the game might not be as successful in Germany because of what they’ve seen in the trailer, making them interpret the game negatively. In the trailer, the opening scene shows the soldiers invading a town and shooting the villagers dead. With this kind of representation it gives off negative connotations towards the actions of Germany in the first World War, even though the game is set in an alternate reality.

Since its release date at the start of this year, its earned itself a lot of positive and high stared reviews on online review sites or markets on steam, and having a 92% recommendation on Google and a page of 4 or 5 star reviews. The game itself is very unique therefore i believe that the lock down in March may have boosted the games success as people needed something new to play once they’d got bored of their other games in their library.

The Iron Harvest official cinematic was featured on IGN, IGN, being a massive influence in gaming media whilst also being a massive YouTube channel with over 14 million subscribers it was going to have some traction. The trailer dropped the 29th of July this year and so far as earned close to one million views with 30 thousand likes and only 500 dislikes.

Battlefield V War in the Pacific – Target Audience

Being arguably one of the greatest names in current gaming industry, EA’s newest chapter in Battlefield 5 explores the War in the Pacific which took place near the end of the second World War. The trailer provides a cinematic experience but also focuses on what the player can expect and will experience, they know what their player base wants to see, making it very clear that the developers know their target audience and how to promote new in game content.

With the market of first person shooters being very competitive, Battlefield manages to appeal to both younger and older generations of players due to how long the franchise has been around. With its first game (Battlefield 1942) being released in 2002 the game has seen nearly two decades of success and has built its thriving community upon it. Meaning that, if you’ve been around since the beginning or just now getting involved you can jump right in a learn the latest game just as the veterans do. I believe that Battlefield manages to retains its player base due to all the various styles of play the game promotes, such as driving a tank, piloting a fighter jet or getting involved on the ground in first person combat.

Even if multiplayer games aren’t appealing to parts of the audience its captivating campaigns provides hours of content and replay ability for players whenever the next game releases.

Since its a first person shooter its gameplay is more geared to males due to most of them growing up with previous Battlefield games or Call of Duty games when playing video games was only really targeted towards boys.

Unlike previous Battlefield games having the requirement for players to buy the Premium pass to get new updates and maps. Battlefield 5 has structured their game around a free content pass. Meaning that once the base game has been brought by the player then they can expect new chapters to be released every few months, such as the War in the Pacific chapter in this case. Therefore, this kind of content release means that once the player has the game they’re not expected to pay more for new updates unlike its competitors. This means that someone with a less disposable income can get the same experience as every other player. This is a good stride for games in general as having to pay for content that should be expected can cause lots of negative publicity about game developers if it seems like they’re creating cash grabs.

When the trailer dropped last year fans saw it as rejuvenating their game, it took Battlefield 5 back to its roots. Taking players back to the same map the very first game took place on, just bigger and better. It was a shining light for fans showing that there is hope for what was left for Battlefield 5s lifecycle. Since the announcement trailer for chapter 5 its earned over 11.3 million views since uploaded, November 2019. Yet the trailer has also achieved a higher like to dislike ratio than the original Battlefield 5 announcement trailer. The original game trailer faced a lot of backlash from the community due to how it approached its World War Two setting. Having fans react this negatively to how the game wasn’t historically accurate shows that a predominate amount of the community finds realism important due to the immersion it can provide.

Chapter 5 has over 250 thousand likes to 13 thousand dislikes. Comparing this to Battlefields 5 release trailers like to dislike ratio of 335 thousand likes to 560 thousand dislikes. In the comment section of chapter 5 you can see fan wishing that this was how the was originally presented, portraying battles of the second world war in reality.

Furthermore, when I was researching into the community’s feedback to the trailer I came across a reaction video where the creator got their Dad to react to both the Battlefield 5 announcement trailer and then the War in the Pacific trailer and even though he doesn’t play the game and probably isn’t the target demographic he still preferred the second trailer, showing appreciation for the historical accuracy. This supports the claim that most people prefer historical accuracy to immerse them in the games experience rather than just photo realistic graphics.

When taking what the trailer portrays it doesn’t show a victory of the battle, leaving it up to when the players play as both sides to decide the outcome. Meaning that I cant see someone’s geographical location coming into consideration as the trailer depicts both the Americans and Japanese as being heroic. This is seen when the pilot flies into the missile, saving everyone on the ground. And then when the Japanese soldier used the katana. As I stated before, I cant see anyone from the relevant sides not wanting to play since the trailer shows balanced representation. Unlike with the previous Iron Harvest trailer where the soldiers in the German inspired uniforms could be seen as the antagonist/ ‘bad guys’.