What is a Content Creator?

Task 1: Content Creator Analysis

Félix Lengyel, better known by his online alias xQc or xQcOW is a French-Canadian Twitch streamer and Internet personality.

Making a name for himself during his rise in competitive Overwatch, landing himself a spot on Dallas Fuel as main tank. Having also played for team Canada competing in all 3 of the OW World Cups (2017,2018 and 2019.) He without a doubt left an impact on the community, being argued as one of the best during his short lived pro career.His pro career ended abruptly due to his “repeated controversy” over the span of a few months, all this controversy around his name at the time finally resulted in him being suspended from the Overwatch League and dropped from his position in the Dalas Fuel.

With all this publicity around him at the time xQc used this to really kickstart his twitch career. It wasn’t uncommon for Félix to spend anywhere between 12-16hours daily streaming mainly just Overwatch in the early months of his streaming career, but now he mostly plays a variety of games on his twitch channel, his main and most streamed category isn’t Overwatch, in-fact its “Just Chatting”, being included at the start of almost every stream. He spends his time in the “Just Chatting” category reacting to fan made content, videos and recently opening items he receives in his PO Box. His reactions and content created on streams are then cut, edited and uploaded to YouTube establishing its own mini series on his channel xQcOW.

Since streaming xQc generates his revenue in a variety of ways, whether it be from monthly twitch subscriptions from viewers, sponsored streams from game developers, adverts which play before watching his channel if you’re not subscribed to him and finally the most notable donations, there are 2 main types of donations Félix receives on stream. Because donating allows for fans to write personalised messages directly to xQc via a text to speech bot, it didn’t take long for this to abused by his viewers, using it to spam who spam the 3 dollar TTS bot with spam and comments which cause chat reaction or just tilt Félix even more, seeing xQc rage and smashing his desk on stream happens daily resulting in him then yelling in a blend of French and broken English. Seeing him act like this isn’t a rare occurrence, just ask his long time or regular viewers.

Having amassed over 2 million followers on Twitch and 600k+ subscribers on his personal YouTube channel, his target audience is quite varied based on what he’s streaming at the time, although mainly his audience is anywhere between 15 and 25 years old, yet his content isn’t limited to this.

The main branding for both is Twitch and Youtube is largely based upon Winston, a hero from the game Félix used to play professionally. His logo is quite subtle and simple, which is the complete opposite to his personality and stream environment.

Compared to most streamers of his size and calibre, Félix doesn’t stream from a flashy office or have highly produced animations and overlays, he’s kept his stream near enough the same as when he started years ago in his bedroom, to this day most of xQcs daily streams he streams from his bedroom which allows for his fans to be able to relate to him, unlike other streams such as Ninja or DrDisrespect who have green screens, full production teams, animations etc etc.

Felix Arvid Ulf Kjellberg, known as PewDiePie online is a Swedish YouTuber and online personality. Felix is the creator of the most subscribed YouTube channel to date, having earned over 103 million subscribers, placing him king of YouTube, since he started in early 2010 he has accumulated over 24 billion total video views in just under 10 years.

Its no lie that Felix is generating his main income from his YouTube, from advertisements placed before, during and after his videos. Yet he has other avenues of income, such as his clothing drops and merch store, not to mention the mobile phone games he’s had part in developing, such as Tuber Simulator, a game which fans can get a deeper understanding of what its like to be a content creator in their own virtual world, starting from scratch with no subscribers or influence as Felix did back in 2010.

Promotion wise Felix’s presence is felt allover the internet, having a thriving communities on twitter, instagram, reddit- the list goes on. Everyone who needs to know about PewDiePie pretty much already does so in terms of growth its pretty much just natural for Felix’s whole brand now. His styles of videos has really progressed over the years, changing from a game lets play channel to a sit down, comedic channel where most of his videos include fan interaction on his reddit or twitter.

The PewDiePie brofist is the main staple of his brand, with him using it as his old logo and outro for his videos, it was a way for his fans to interact with him just before the video ended. The PewDiePie logo has evolved and grown as his channel has with some of the most noticeable changes being..